I work on products where clarity, trust, and usability directly affect decision-making, customer confidence, and business outcomes. My role often involves navigating ambiguity, technical constraints, and competing priorities to help teams ship systems people can understand and rely on.
I’m a Senior UX & Product Designer focused on complex, enterprise-scale systems — particularly AI-assisted workflows, cybersecurity, and data-dense platforms.
How I Approach Design
I approach design as a form of problem framing and risk mitigation.
That means:
- understanding the system before shaping the interface
- clarifying mental models before adding features
- weighing tradeoffs instead of chasing idealized solutions
- designing for real-world use, not just internal alignment
I’m often brought into high-stakes or undefined areas where UX judgment, clarity, and collaboration matter more than polish alone.
Where I Do My Best Work
- the problems are complex and consequential
- design is treated as a strategic partner
- collaboration across product, engineering, and domain experts is essential
- decisions need to hold up under scrutiny, not just ship quickly
These are usually enterprise or platform products, but the common thread is responsibility — the work needs to be right.
Professional Journey
Tidal Cyber
Senior UX Designer
Leading platform UX, AI‑powered workflows and enterprise‑scale design systems.
2023 - Current
DELL
Senior Product Designer
Guided global campaign UX and design systems; achieved 130% engagement uplift.
2021-2023
ScienceLogic
UX Designer
Built foundational systems for AIOps products; improved delivery cycles by 25%.
2018-2021
IdentityGuard
Senior Web & Graphic Designer
Redesigned acquisition flows seeing 421% conversion increases.
2016-2018
Core Skills
UX Strategy
Product Strategy
Design Systems
End-to-End UX Design
Interaction Design
AI Product Design
User Testing
User Interviews
Token-Based Designs
Rapid Prototyping
UI Design
A/B Testing
Dev Collaboration
User Journey Simplification
Startups
Accessibility & Inclusive Design
Core Tools
Figma
Cursor
Replit
Loveable
Loveable
AI-Assisted Design
ChatGPT
Claude
Midjourney
Adobe Product Suite
Notion
Storybook
Jira
Sketch
HTML & CSS
Framer
Google Analytics
A Bit More, If You’re Curious
Outside of work, I’m a painter, gamer, and lifelong learner. Creative practice outside of product design helps me think more clearly about structure, systems, and constraints — and reminds me that good design should reduce friction, not add to it.
