Project Type
UX Design
Graphic Design
Web Design
Outline

2 Months
1 Designer
1 Developer

Live Link
Deliverables
  • User Research
  • User Testing
  • UI Design
  • Wireframing
  • Mockups
  • Graphic Assets
  • Web Style Guide
  • QA Testing

Results

In the first 4 months after launch (March 2018), there was a 421% increase in landing page conversions.

Background

The redesign of IdentityGuard’s consumer-facing website encompassed not only the challenge of redesigning the B2C website, but also the rebranding of IdentityGuard based on user research. 

Identity Guard® is an innovative identity protection solution, built around the ever-changing world that we live in. After the last redesign of the B2C website, I worked with the Director of UX of IDG to develop a plan to take on a second redesign.

This redesign included internal and external user testing, developing personas, and in-depth target market research to better ensure that the website was not only intuitive but also most effective for the brand and its messaging.

One of the major goals of this redesign was to align the visuals and interaction of the website with the brand’s messaging. Replacing reds with calming blues and images more targeted to the brand’s target market.

Before & After

#364449

#663399

#2274B0

#9EABB0

#F3F4F5

#15B869

Open Sans Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans Semi Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans Regular

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Results